Displayce is strengthening its internal structure with the recruitment of three strategic new profiles and the appointment of the new Chief Revenue Officer. This organisational shift reflects the company’s ongoing growth in France and internationally, and follows the departure of Marie Gaestel, co-founder and CRO of Displayce, who will step down on June 30, 2025, to pursue new personal and professional ventures.
Rémi Boudard, previously VP Sales, will succeed Marie Gaestel as CRO. He now leads all revenue-related functions, overseeing the sales, client services, and trading operations teams. Having joined Displayce two years ago, Rémi has demonstrated strong commercial leadership, international team structuring skills, and a client-focused vision in the programmatic and DOOH space. His deep industry expertise and understanding of business challenges and partnerships position him as a key driver for Displayce’s future commercial development.
This transition is part of a broader strategic plan to scale Displayce’s international presence, supported by the arrival of three high-level recruits. These appointments will help accelerate the commercial strategy, strengthen partner relationships, and maintain Displayce’s high standards in client service and technological innovation:
- Fabien Couasnon joins as VP Supply in London. After 7 years at Taboola in London, he now leads Displayce’s supply strategy, including DOOH inventory management, media owner and SSP partnerships, and the development of data-driven SaaS solutions. He plays a central role in structuring the supply offer and activating new growth levers internationally.
- Damien Traclet becomes VP Client Services and is based in Bordeaux. With nearly 10 years of experience at Google in New York and Paris, where he held partnership and revenue-oriented roles, Damien now leads the Customer Success and Ad Operations teams. His mission is to deliver top-tier client support and operational excellence across all markets, optimising customer relationships, campaign performance, and revenue growth.
- Denitza Mihaylova joins as Regional Sales Director EMEA in Paris. With over 15 years of experience in adtech, including at StrikeAd and PubMatic, she now leads local sales teams in France, Belgium, the UK, Spain, and Italy. She is responsible for driving revenue growth, supporting commercial strategy, identifying new business opportunities, and promoting Displayce’s media buying platform (DSP) to agencies and brands.
