We are glad to announce the appointment of Pedro Muñoz Sánchez as Head of Sales Spain. Based in Madrid, Pedro joins an existing local team and will play a key role in accelerating Displayce’s growth in Spain and positioning its offer as a market reference.
Strengthening Displayce’s footprint in Spain
Present in the country since 2023, Displayce’s media buying platform provides access to a local inventory of nearly 9,000 digital screens operated by 23 media owners, including JCDecaux, Clear Channel Spain, Global, and Exterior Plus.
Pedro’s arrival reinforces this footprint and supports the adoption of programmatic DOOH in the Spanish market. His mission is to drive growth for Displayce’s media buying platform in Spain by cultivating key relationships with agencies, media owners, and clients, and by leading inter-regional programmatic activations.
He reports to Denitza Mihaylova, Regional Sales Director EMEA, and will build on established relationships with agencies such as Adsmurai, Mindshare Spain (WPP Media Brand), Labelium, and Good Rebels.
A proven track record in adtech and digital advertising
With more than 20 years’ experience in digital, adtech, and advertising, Pedro has held senior roles at Outbrain, TripleLift, HiMedia, and AOL. His track record demonstrates strong expertise in building commercial strategies, promoting innovative advertising solutions, and forging partnerships with leading brands and agencies.
