Displayce strengthens its UK leadership in programmatic DOOH
Displayce announces the appointment of Matt Hamill as Head of Sales UK. Based in London, he joins an award-winning local team and will contribute to accelerating Displayce’s growth and visibility in the UK market. Established in the UK since 2023, Displayce enables advertisers and agencies to activate programmatic DOOH at scale, with access to a local inventory of more than 35,000 digital screens operated by 57 media owners, including JCDecaux, Global, Ocean Outdoor and Bauer Media Outdoor.
Supporting the continued growth of programmatic DOOH in the UK
As DOOH now represents 66% of total OOH advertising spend in the UK, a £1.4 billion market according to the DPAA UK Omnichannel Study 2025, Matt’s appointment reflects Displayce’s ambition to support the continued adoption of programmatic DOOH across agencies and brands.
This momentum comes as Displayce was recently recognised as Technology Company of the Year at The Media Leader Awards 2025 in London. In his role, Matt will focus on developing strategic relationships within the local ecosystem and supporting both domestic and international campaigns.
With 20 years of experience in media, Matt brings a strong understanding of both traditional Out-of-Home and ad tech environments. He began his career working closely with OOH media owners and specialists before spending the past nine years supporting ad tech companies as they entered and scaled in the UK market. This dual background positions him to bridge legacy OOH practices with programmatic and data-driven approaches.
A strategic role to develop partnerships and drive demand
In his new role, Matt will work closely with agencies, brands and media owners to support demand, strengthen commercial partnerships and help scale programmatic DOOH across the UK.
