On September 10, 2025, the Strategy Summit will gather French industry leaders to explore the powerful forces shaping brand attention. As a key player in the digital advertising ecosystem, Displayce is proud to partner with this event, reaffirming our role in helping brands capture audience attention through programmatic Digital Out-of-Home.
About Strategy Summit
Held at the iconic Shangri-La Paris, the Stratégy Summit is dedicated to the champions of attention, those brands that succeed in cutting through the noise and forging lasting connections with their audiences in a saturated advertising environment.The summit will spotlight the levers that truly make a difference in today’s competitive environment.
This exclusive half-day event brings together top marketing and media executives for a morning of conferences, culminating in a VIP networking lunch attended by key players in the industry. The 2025 edition is honored to welcome Enrique Martinez, CEO of Fnac Darty, as guest of honor.
Displayce at Strategy Summit
As a partner of the summit, Displayce is pleased to contribute our expertise in attention-driven advertising. With over 10 years of experience in programmatic DOOH, we support brands in standing out through data-enhanced, high-impact campaigns that resonate in context.
This event offers a unique opportunity for advertisers and agencies to connect with our team and learn how Displayce’s specialist OOH suite delivers measurable results across premium digital screens, in France and globally.
Whether you are a media buyer, brand marketer, or media owner, meet us at the summit to discover how pDOOH can be at the core of your attention strategy and really maximise its efficiency.
Book a meeting with one of our team member attending:
Mélanie Marie, Head of Sales France
Denitza Mihaylova, Regional Sales
Director EMEA
Amaury Hafelin, Account Executive
DOOH keynote with Mélanie Marie
A highlight of the summit will be a 20 minute keynote by Mélanie Marie, Head of Sales France at Displayce, titled:
“Programmatic DOOH: From attention to consideration, a strategic lever for brands.”
Grabbing someone’s attention and keeping it is no easy task. During her talk, Mélanie will unpack how programmatic DOOH is helping brands rise above the noise and create more meaningful, lasting connections with their audiences.
She’ll dive into how brands can make the most of DOOH by delivering messages that are both impactful and relevant, right place, right time, right context. From boosting active attention to sparking brand consideration, it’s all about making every impression count.
Mélanie will also share key takeaways from an exclusive study carried out with Happydemics, along with concrete campaign examples to show how DOOH can truly drive results when used smartly within a modern media mix.
If you’re looking for fresh, actionable insights on how to turn glances to growth, this session is not to be missed.
