On September 9-10, 2025, the Adtech & Branding conference organised by IAB Brasil will gather the brightest minds in media, technology, and branding at Teatro Santander in São Paulo. As a Gold Partner, Displayce is proud to support this key event, continuing our mission to advance programmatic Digital Out-of-Home across Brazil and Latin America.
About Adtech & Branding
With more than 1,400 professionals attending in 2024, Adtech & Branding has become a must-attend event for industry leaders seeking to navigate the evolving landscape of marketing and technology. The 2025 edition promises two days of in-person programming filled with panels, keynotes, and discussions focused on the biggest challenges and transformations in the sector, from data intelligence to building relevant brands in an increasingly connected world.
Held at the beautiful Teatro Santander in São Paulo, the event brings together advertisers, agencies, tech companies, media groups, and research firms for two days of strategic insights and high-level networking.
Displayce at Adtech & Branding
As a Gold partner, Displayce is excited to play an active role in shaping the future of digital advertising in Brazil. With over a decade of experience in DOOH, we help brands harness the full potential of programmatic media to drive attention, precision, and performance.
Whether you’re looking to reach urban audiences with high-impact formats or activate contextual targeting across premium outdoor screens, our specialist media suites are built to support your goals with transparency, efficiency, and measurable results.
Meet our team at the event and discover how Displayce is redefining outdoor advertising for the digital age:
Kauê Magrini, Head of Sales Brazil
Carolina Liriz, Customer Success Manager & AdOps Specialist
DOOH keynote with Kauê Magrini
A highlight of the event will be a 30-minute keynote by Kauê Magrini, Head of Sales Brazil at Displayce. In his session, Kauê will share insights on how programmatic DOOH is reshaping the way brands capture and sustain consumer attention. Exploring how data-driven planning, contextual relevance, and dynamic creatives are elevating campaign performance in the physical world.
Drawing from his extensive experience in digital media and local market dynamics, Kauê will dive into:
- How programmatic DOOH meets the evolving expectations of modern audiences
- Key insights from an exclusive study conducted with Happydemics
- Real-world campaign results demonstrating the tangible impact of DOOH on brand consideration
- Best practices for integrating programmatic DOOH into omnichannel strategies
With a strategic perspective on programmatic buying and a deep understanding of brand needs, Kauê will provide marketers with concrete takeaways to integrate DOOH into their omnichannel strategies with impact and efficiency.
