In an increasingly competitive financial sector, capturing the attention of high-value decision-makers requires more than just visibility – it demands precision. Avaloq, world leader in wealth management software and banking solutions (member of the NEC Group), recently demonstrated this by launching a sophisticated 15-day programmatic Digital Out-of-Home (pDOOH) campaign at Singapore Changi Airport. The activation was designed to engage affluent business travelers at the precise moment of relevance.
The challenge: contextual awareness in a competitive landscape
The main objective for Avaloq was to increase brand awareness among finance professionals. Drawing on its latest industry report, the campaign creatives highlighted the key insights from this study, featuring visuals tailored to passengers travelling to major global financial hubs such as Hong Kong, Tokyo, Shanghai, Seoul and Beijing. To achieve this and reach an audience of high-value professionals, the brand decided to target a transit area through one of the world’s busiest aviation hubs: Singapore Changi Airport.
The strategy: real-time data and strategic targeting
The campaign leveraged real-time flight data provided by Cirium and the exclusive Airport Live Triggering solution integrated into the Displayce media platform to trigger ads specifically during departures to major global financial hubs. This data-led approach ensured that the messaging reached high-value financial audiences with precision. Targeted destinations included:
- Hong Kong (HKG)
- Tokyo (HND, NRT)
- Shanghai (PVG, SHA)
- Seoul (ICN, GMP)
- Beijing
By synchronising media buying with actual flight schedules, Avaloq achieved a level of hyper-local targeting that captured heavy commuter flows of decision-makers.
Execution: premium reach across all terminals
To ensure maximum reach, the campaign provided comprehensive coverage across all four terminals of Singapore Changi Airport (T1, T2, T3, and T4). Ad placements focused on a premium digital network of 106 frames. This activation was managed via Displayce and powered by JCDecaux and VIOOH, allowing the brand to dominate the premium airport landscape.
The results: unrivalled impact
The results of this data-led activation highlight the effectiveness of pDOOH in reaching niche, high-intent audiences:
- 1.2 million impressions: the campaign achieved significant scale across the airport’s premium digital landscape.
- 88% brand perception: the ‘always-on’ presence reinforced Avaloq’s position as a forward-thinking industry leader.
- 106 premium screens: the strategic use of widespread digital inventory ensured consistent engagement with passengers.
- 87% intent to download: The vast majority of the target audience indicated they would download Avaloq’s latest report.
This data-led activation highlights the effectiveness of pDOOH in reaching niche, high-intent audiences and generating millions of impressions.
By synchronising media buying with real-time flight data across a digital network of 106 premium frames, the campaign ensured that Avaloq’s messaging intercepted high-value professionals at the exact moment of relevance. Activating an ‘always-on’ presence over 15 days reinforced Avaloq’s position as a forward-thinking industry leader while delivering high-intent engagement across all four terminals of Singapore Changi Airport.
