2025 marked an important milestone for Displayce. Between the evolution of its brand identity, the continued enrichment of its technology suite and the acceleration of its international expansion, Displayce pursued its growth in an increasingly mature programmatic DOOH market. A look back at the key milestones and achievements that shaped the year.
A new brand positioning to support international growth
The year began with the unveiling of a new brand identity, designed to reflect Displayce’s evolution and support the company’s international ambitions.
This brand refresh expresses Displayce’s ambition to establish itself as a specialist Out-of-Home technology suite, supporting advertisers, agencies and media owners in their challenges around visibility, attention and performance. It was accompanied by a complete redesign of the visual identity and the company website.
Innovation and AI at the core of the Displayce technology suite
In 2025, Displayce continued to enhance its AI-powered technology suite, designed to optimise the entire DOOH journey.
Displayce notably launched Pulse, an exclusive predictive optimisation engine that is unique on the market. Pulse identifies Prime Time screens by anticipating audience peaks linked to local or national events, unlocking additional impressions that were previously untapped, without any additional budget.
The OOH suite also integrates AI-based Creative Optimisation features, enabling media files to be automatically adapted to DOOH constraints such as format, duration, weight and resolution, ensuring compatibility and accelerating campaign go-live. In parallel, Delivery Pilot embeds Displayce’s DOOH expertise directly into campaign setup, with an alerting system designed to identify potential delivery errors or inconsistencies upstream and secure campaign execution.
Increasingly contextual and measurable DOOH campaigns
Following the launch of Airport Live Triggering, which enables DOOH campaigns to be activated based on real-time flight data, Displayce expanded its contextual capabilities with Train Live Triggering, developed in collaboration with MEDIATRANSPORTS. This solution makes it possible to activate DOOH campaigns based on train arrival and departure times, delivering messages at key moments along the traveller journey.
At the same time, Displayce strengthened its data activation and measurement capabilities in DOOH. In partnership with NIQ, the platform now enables the measurement of DOOH campaign impact on in-store sales in France.
With Values.media, Displayce also contributed to an innovation enabling the activation of Prisma Media CRM audiences in DOOH, selecting the most relevant screens based on a defined target and integrating these activations into omnichannel strategies.
A stronger international footprint and continuously expanding inventory
In 2025, Displayce continued to strengthen its international presence and structure its teams across key markets, notably Germany, Spain, the Middle East and Northern Europe. The year was marked by the opening of a Berlin office to support the development of the DACH market, as well as the reinforcement of Displayce’s presence in the Middle East with an office in Dubai. This local footprint enables closer support for agencies, advertisers and partners in adopting programmatic DOOH.
To support this momentum, Displayce continued to expand its inventory with the integration of more than 160 new DOOH media owners. The platform now provides access to a global inventory of 1.8 million digital screens across 80 countries, from 660 DOOH media owners and connected via 9 SSPs, enabling local, national or multi-country campaigns with a high level of flexibility.
The adoption of programmatic DOOH continued its momentum in 2025, with a 40% increase in the number of new advertisers who activated at least one campaign, resulting in 110% growth in programmatic activations. The most represented sectors were retail, banking & insurance, and travel & leisure, illustrating the diversification of uses and the increasing maturity of DOOH as an integrated lever in media strategies.
An active presence at industry events
In 2025, Displayce strengthened its visibility within the DOOH and adtech ecosystem by participating in 18 industry events across 10 countries, including major global industry gatherings such as Cannes Lions and DMEXCO. At each event, Displayce contributed to market discussions through speaking engagements and conferences, sharing its vision of programmatic DOOH alongside agencies, advertisers and partners.
The year was also marked by the launch of the first WeAreDOOHers Summit, held in Paris on 2 October 2025, bringing together 12 speakers from 7 different countries to discuss the challenges, use cases and future developments of programmatic DOOH in Europe.
Market recognition
The progress achieved by Displayce in 2025 was recognised through several industry awards. The company was notably named Technology Company of the Year by The Media Leader in the UK. In France, Displayce was also awarded at the Minted Adtech Awards, winning Gold for Best DOOH Campaign for a campaign delivered for Printemps, andSilver for Adtech Product of the Year with Pulse.
