Real-time purchasing only on DOOH screens defined in the ten largest French cities

Objective

Gain notoriety thanks to an ultra-targeted device

Location

France, ten highest cities

Partners

AD’S up ; JCDecaux – VIOOH ;  Imédiacenter – VistarMédia

Scalapay
Scalapay
Scalapy
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Scalapay is an innovative payment method to buy what you like online and in stores, receive your purchases immediately and pay them with complete peace of mind.

For this campaign, Scalapay & Ad’s up programmatically purchased DOOH screens from JCDecaux and Imédiacenter.


The effectiveness of the campaign was measured through a brandlift survey orchestrated by Happydemics via the Displayce DSP. The Scalapay service benefited from a 23 point increase in awareness and 51% of the consumers impacted expressed a positive intention about the service after having seen the campaign.

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Real-time buying only on DOOH panels over weighted by the target

as soon as the UV index was above 3

Objectives

Gain awareness through an ultra-targeted device

Location –

Belgium, targeting major cities

Partners

Robert & Marien; JCDecaux, Clear Channel; VIOOH, Broadsign

Avene
Avene (2)
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The Foundation against Cancer plays an important role in three domains : scientific progress, support for patients and their families, and screening and prevention.

In this campaign, the Foundation against Cancer and Robert&Marien programmatically purchased DOOH screens from JCDecaux and Clear Channel Belgium. Targeting on the Displayce DSP allowed the selection, in pre-bid, of a UV index trigger (index of 3 or above)


Screens were bought only when UV index was reached in real time. This campaign was specifically viewable between 12 p.m. and 4 p.m, when sun rays were the strongest.

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Jellyfish, an innovative marketing company integrating creativity, data and technology to improve the performance of the world’s biggest brands, chooses Displayce, the first French technology platform (DSP) that enables real-time purchase of advertising space on more than 500,000 digital display screens, to facilitate and optimize the purchase of digital panels from several SSPs (Supply-Side-Platform), and to measure the effectiveness of the campaign for Orange Bank. This campaign is part of a strategic cross-leveraged DOOH and display awareness plan, managed by Jellyfish teams for Orange Bank.

A campaign broadcast on 1383 digital panels, optimized in real time.

From December 15 to 24, 2021, the French online bank’s videos were displayed on 1383 digital panels located outdoors, in shopping malls and in store windows. Jellyfish chose a partner specialized in DOOH – Displayce, to simplify its connection to the most strategic digital panels and optimize their purchase from two major publishers: JCDecaux on the VIOOH SSP and Imediacenter on Vistar Media. 8 million impressions were thus delivered to reach the Orange Bank target audience with precision. Thanks to programmatic DOOH, the campaign was optimized in real time according to the time of day and the number of visitors around the screens, in order to ensure ultra-targeted distribution in relation to the advertiser’s target contact points.

A strong gain in awareness for Orange Bank generated by this programmatic DOOH campaign

For this campaign, effectiveness was measured using features such as the “programmatic DOOH post-test” solution developed in partnership with Happydemics. Integrated directly into the Displayce platform, this solution aims to measure key KPIs to monitor the real performance of DOOH campaigns on awareness criteria: memorization rate, brand attribution, impact on consideration or purchase intention. The Orange Bank campaign generated 24 awareness points with the Happydemics methodology and showed that 49% of consumers, after being exposed to the campaign, showed a positive intention to learn more about the Orange Bank offer.