58th FEPE Congress in Stockholm. Let’s meet us!

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The 58th FEPE Congress « A Time of Revolution – Earning the Right to Win » will be held in Stockolm Wednesday June 7th and Friday June 9th 2017 at the Radisson Blu Waterfront hotel.

 

2 days of presentations and panels, with high calibre speakers from across the world, all of whom will be bringing their unique viewpoints on the Out of Home industry.

FEPE International Executive Director John Ellery says: “We believe this is the strongest line-up of speakers we have assembled at Congress, consisting of senior people from all sides of the industry who will be able to give delegates enormously valuable insights into the issues facing the global Out of Home industry and show clearly how we can move forward successfully together.”

 

To find out more regarding the event: https://fepe.com/

Let’s meet us! To take an appointment with Laure Malergue, CEO (DISPLAYCE): laure.malergue@displayce.com

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Performics and DISPLAYCE envision geolocalized communications for Bouygues Telecom

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Performics, a Publicis Media media agency, in collaboration with DISPLAYCE, a Demand Side Platform (DSP) dedicated to the programmatic buying of digital advertising, has implemented a made-to-measure media solution and geolocation-based communications to support the launch of Bouygues Telecom’s new 4G Box offering.

 

With its 4G Box offering, Bouygues Telecom is targeting inhabitants of non-dense areas with slow ADSL but good 4G coverage inside their buildings. To support the operator, Performics has remained faithful to Bouygues Telecom’s technological positioning while aiming for maximum impact on the target audiences without media wastage.
 
Already a consultant for Bouygues Telecom on digital and localization, Performics has also been operating, since early this year, as the operator’s media consultant. With this expansion of scope and the resulting synergies, Performics has deployed a local, digital multimedia package for the 4G Box offering which includes traditional downtown advertising displays, letterbox advertising in the targeted municipalities and geolocalised advertising displays.
 
Thanks to its understanding of the local supply, Performics demonstrated a very strong geographical affinity between the targeted municipalities and the DOOH (Digital-Out-Of-Home) media offered by DISPLAYCE. Performics therefore approached the DISPLAYCE DSP (Demand Side Platform) to complete this package by displaying the campaign on digital screens in the targeted municipalities. In less than 48 hours, the campaign was deployed onto over 3,000 screens in a wide variety of locations (in the street, in shopping centres, gas stations, fitness centres, etc.) in the targeted zones. This 100% geolocation-based media allowed the target audience to be reached at different times during their everyday life. Thanks to its precise territorial coverage, DISPLAYCE covered 77% of the targeted areas.
 
Bouygues Telecom is the first telephone operator to use DISPLAYCE’s programmatics services and harness the advantages of DISPLAYCE’s DOOH offering in areas where traditional options are now more limited. With this geolocation-based campaign, Performics and DISPLAYCE have enabled Bouygues Telecom to enhance its proximity and technology positioning by reaching its target audiences via a customized media platform without wastage.

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DISPLAYCE is preparing to expand into Europe and recruiting!

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Seven months after raising capital, DISPLAYCE, the leading programmatic platform dedicated to digital displays (DOOH), is moving full steam ahead. With a large inventory comprising more than half of all digital display panels in France and 85% of French trading desks (Amnet, Publicis, etc.) using the platform, the recent start-up is striving to establish its position as leader in France and expand its platform in the European market.

 

Maintaining its position as leader in France

Over the last 12 months, DISPLAYCE has provided 6,500 campaign estimates. Market penetration has been very fast, with advertisers fully appreciating the opportunity of integrating this media in their communication plan, alongside other traditional media. Attracted by the relevant targeting and speed at which campaigns can be implemented (within 48 hours), advertisers such as Hôtel F1, Bouygues telecom, Crédit Agricole, EDF and Intersport have seized the opportunity offered by DOOH and have noticed its impact. With a recall rate 30 points higher than traditional media, digital display panels really capture the attention of consumers while waiting or on the move.

 

Developing the business in Europe

The digital display market is expanding rapidly in Europe. The United Kingdom, Germany, Spain, Ireland and Switzerland dedicated between 8 and 31% of their display budgets to DOOH in 2016 and this trend is set to rise in 2017. Last April, by forming a strategic partnership with adsquare, a key player in mobile audience data in Europe, DISPLAYCE has opened up these new markets and is proposing a new offer that combines mobile and digital displays, two very complementary mobility media.

 

Doubling its workforce by the end of 2017

To support the growth of its business in France and in preparation for its European expansion, DISPLAYCE is strengthening its commercial, technical and R&D teams with the recruitment of permanent staff: beginners and those with experience. Laure Malergue, Founder and CEO adds: “After a phase of consolidation for the platform, we anticipate many developments, such as the addition of new data partners and new functionalities in targeting. To maintain our position as leader in France and develop the platform in the European market, we are planning to double our workforce over the next 6 months, from 7 to 15 people.”

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