The Ad-review, 1st ad-verification reporting of the DOOH campaigns

This month, DISPLAYCE launches the Ad-review, the first ad-verification reporting that measures the media quality of your DOOH campaigns.

 

The goal? 

The Ad-review gives you statistical data and a qualitative assessment of your campaigns by automatically auditing a percentage of the screen distribution in the field.

 

What criteria?
– Image quality
– The relevance of the context
– The intelligibility of the message
– Targeting the audience

Here are some examples of questions asked in situ: “Did you understand the message of the spot?”, “Is the screen cleared?”, “Is the animation of the spot fluid?”…

 

How?
DISPLAYCE has developed a unique methodology for selecting screens to audit, collecting field information and analyzing this data in order to restore a quality score of the campaigns. This is the result of a year of R&D and campaign history where more than 50% of our campaigns have been audited.

 

Data?

The results can be viewed in real time in your “reporting” tab. A global score of the campaign is displayed and you have access to the detail of the reporting in one click: results of the answers to each question, access to all the photos taken in the field, details of the statistics collected by context, typology, time, date…

 

How to activate it?

The Ad-review is an option that can be activated directly from your space, on all campaigns that broadcast on more than 25 PODs and over a period of at least 7 days. The results can be viewed in real time from your “reporting” tab. You can therefore at any time consult the data related to your campaign.

 

The price?

Invoicing is done at the CPM. Easy, right?
 
What if you tested the Ad-Review for your next DOOH campaigns? Do not hesitate to contact your account manager if you have any questions. No interlocutor yet? Click here to get in touch with our team.
 

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DOOH inside ski resort!

DISPLAYCE adds a new network to its platform: dynamic display totems located in luxury ski resorts.

 

Enjoy this season to take the opportunity of targeting mountain lovers inside their holiday accommodation with your adds. As the screens are located inside luxury resorts you will be touching an audience that mostly belong to the upper socio-professional category.

With the ski template it was already possible to target holidaymakers around the resorts with this new network though, DISPLAYCE’s solution reinforces the possibility of creating a customized ski campaign!
 

écran

 

Example of device:

Setting up a campaign targeting mountain lovers CSP + during the season from 24/02 to 10/03

 Diffusion:

– 36 hotels

– 151 200 potential Plays

– 216 216 potential impressions

 

Test directly in your space.

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[Business Case] Pure Player

With 72 billion euros and growth of 15% *, sales on the internet give prominence. The ease of access to the product, the means of comparison ultra fast or the gain of time convince each year always more French.

 

However, physical stores remain a safe bet in the purchasing process, according to a Cetelem/Harris Interactive survey conducted in January 2018 with a panel of more than 1,000 consumers.

Useful, reassuring and entertaining place, the physical store continues to seduce young and old. 62% of e-shoppers go at least once a week to a big store**.

E-commerce friends, we have 3 tips to distill you to reassure your audience, mark your physical presence even if you do not have a store and create commitment!

*Source: Fevad – The key figures 2017
**Web-to-store barometer – BVA for Mappy – 2017

Download the business case.

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