Blog

for dooh lovers

#programmatic #dooh #digital #data

Displayce and Happydemics announce a strategic alliance and launch the first fully automated programmatic DOOH post-test available in 40 countries! Displayce is the first French technological platform that allows you to buy advertising space in real time on over 500,000 digital display screens. Happydemics is the leading market research technology that automates and reinvents marketing […]

Driven by the boom in DOOH programmatic advertising in France, DISPLAYCE doubles its turnover in 2021! DISPLAYCE, the first French technological platform to buy advertising space on digital display screens in real time, has drawn up a very positive balance sheet for 2021 despite a year without four months of activity. Between February and May, […]

The french RTB inventory continues to grow! Displayce, DOOH expert, announces its new inventories: JCDecaux Airport & IMediacenter. DISPLAYCE is a DSP partner for the programmatic launch of JCDecaux Airport. With more than 600 screens in France, JCDecaux Airport is your daily partner in the airports of Paris ( CDG & Orly), Toulouse, Lyon, Marseille, Nantes and Bordeaux. International […]

Havas Programmatic Hub & Havas Media France choose Displayce to run the first DOOH programmatic campaign for Meetic on the JCDecaux network! Havas Media France and its Trading Desk Havas Programmatic Hub (HPH) have entrusted the Demand-Side-Platform DISPLAYCE with the management of Meetic’s very first DOOH programmatic campaign. From 22 July to 7 August, the […]

DISPLAYCE, the French DSP specialising in DOOH (Digital-Out-Of-Home), publishes an infographic on the evolution of DOOH buying in France. It follows a survey of multi-media agencies, independent trading desks and agency trading desks conducted between 15 March and 19 April 2021. The study reveals that 79% of DOOH buyers will be using RTB programmatic by […]

Gamned! called upon Displayce’s expertise, the Demand-Side-Platform (DSP) specialised in DOOH (Digital-Out-Of-Home), to activate a major branding campaign in German-speaking Switzerland for the e-merchant QoQa. Deployed on an ultra Premium inventory of digital panels located in the streets and railway stations of several major cities, the campaign generated more than 5.3 million impressions and resulted […]