The Amnet Trading Desk has decided to pre-test the Data targeting proposed by Adsquare via the connection of hundreds of segments to the DOOH programmatic buying platform, DISPLAYCE. The platform, which has an inventory of 26,000 screens in France in five unspecified display networks, enables the programmatic control of contextual, geolocalised campaigns.
Amnet may be used to target audiences based on centres of interest, location types and points of sale, with multi-screen display, including mobile screens. “We have been waiting for this technological advance for some time, and DISPLAYCE is finally offering the solution we were looking for. The display networks are, naturally, very enthusiastic; we have been in discussion with many of them to find a stable programmatics solution, and it’s now here,” says Marie Le Guével, Amnet’s Executive Director. Posterscope, the specialized exterior communication network of the Dentsu Aegis Network Group, will support Amnet in the recommendation and deployment of these new devices.